OTT Trends and the Growth of FAST Streaming Services

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are 대표 examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

Therefore, many viewers are turning to free streaming platforms.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

An example is KT’s “Gi check here Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

On the downside, ads interrupt viewing experiences.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.

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